Our sales team is an extension of your team. We treat each brand
we represent as if it were the only brand we represent.

Team Atnip group picture

All for one and one for all

At Team Atnip, we support and motivate each other. Our entire company structure and philosophy is based on the concept of teamwork. Whether it’s sharing success stories during our weekly conference calls, pitching in at another area’s trade show, collaborating tactics to introduce a new item, or brainstorming ways to counter a customer’s objection, we’re always there for each other and always have each other’s backs.

The account managers and inside sales support members are an integral part of Team Atnip. Working closely with the sales force, they provide a much-needed home base from which information is distributed, questions are answered, and orders are placed. We regularly set team sales goals and reward the entire crew for an effort well done, because we believe that success is easier to achieve when it’s a group effort and more fun to celebrate, too.

The strength of the team is each individual member.
The strength of each member is the team.

Phil Jackson


Richard Atnip
President, CEO

Over the past 50 years, Dick has been actively involved with many industry related organizations and issues.

He is past President of the National Vend Broker’s Association and past President of the California Automatic Vendor’s Council. At the state level, he was active on the committee that lobbied for the passage of California State Bill 121, which gives sales tax relief to vendors. His commitment to the vending industry has been appreciated and in 1985 Dick was named the Automatic Merchandiser Broker of the Year.

Dick’s pioneering efforts in the vending and office coffee service industry extends beyond the founding of Atnip Company. In 1996 he was elected to the Board of Directors of the National Automatic Merchandising Association (NAMA) becoming the first vend broker so honored. In 2002, NAMA named him the “Industry Person of the Year” for consistently exemplifying the highest standards of professional excellence throughout his career in the Vending and OCS industry as well as being an inspiration to others. Dick also served as NAMA’s Chairman of the Board in 2004. Again an industry forerunner, he was the first broker or supplier to have served in this position.

Prior to creating Atnip Co., Inc., Dick attended the University of San Francisco after which he began his vending career working for R.A. Parina in San Francisco in operations and product distribution.

Larry Atnip
Vice President, Sales Manager

Larry’s passion and insight for sales have been the catalyst for the growth of Atnip Co. since he joined the firm in 1982.

Following his father’s example as a true pioneer, Larry set his sights on a vision of corporate expansion in 1984. He led the way into the Northern California market and has not looked back. His drive to develop new territories and innovative product areas has helped create the premier vending brokerage in the western United States.

Larry believes in the importance of getting involved and has been extremely active in the industry. He has served as President of the California Automatic Vendors Council (CAVC), is currently the Chairman of the CAVC Education Committee, as well as a member of the CAVC Legislative and Scholarship Committees. In addition, Larry has just been elected to the Board of Directors of the National Automatic Merchandising Association (NAMA). In addition, he will continue to serve on the NAMA Government Affairs Committee. As a result of his dedication to the industry and his customers, in 2007 Larry was honored with both the Automatic Merchandiser Broker of the Year and CAVC Supplier of the Year awards.

Larry pursued his passion for creative endeavors at the University of Southern California where he earned a Bachelor of Fine Arts degree. On the weekends, depending on the season, you will find him riding mountain bikes, playing water polo, or snow skiing. But no matter the locale his adventures take him to, you can bet he is checking out each and every vending machine along the way.

David Atnip
Vice President, Southwest Region Manager

David joined the family business in 1987 and brought a demanding work ethic that has earned industry-wide respect.

His combined initiative and focus are evidenced in the strong distributor relationships he has developed over the years. As proof of David’s commitment to his customers and suppliers, in 2001, he was named Automatic Merchandiser “Broker of the Year”.

David’s responsibilities include the management of Vistar Southern California, Vistar/Vend Catering and Vistar Phoenix. He has also been instrumental in guiding Atnip Co.'s expansion into the Arizona and the New Mexico territories in 1991. David manages territory personnel in Las Vegas, Arizona, New Mexico and El Paso, Texas. David has covered the San Diego market as the Atnip Co. field representative since 1988. David is the Atnip Co.’s School and Specialty Market Channel Manager.

Dave holds a Bachelor of Arts degree from the University of Wisconsin with an emphasis in both International Trade and Relations and Political Science. In his free time, Dave enjoys traveling to Idaho and Wisconsin to visit his daughters. In addition to racking up the frequent flyer miles, you can be sure that he is spending lots of time surveying the assorted snacks at the airport concessions as well.

Barry Atnip
Vice President, Operations

Barry offers Atnip Co. the balance needed to maintain positive growth and has overseen the day-to-day activities since he came on board in 1989.

He believes that the right amount of risk as well as risk management is necessary to keep the company healthy and on the right track. The bottom line is that the success of our company is predicated on the success of our customers and our manufacturers. The overarching goal is for everyone to do well and prosper.

Barry opened up the Utah territory, paving the way for the expansion of Atnip Co. into the Mountain State region. He also works closely with operators and distributors in Southern California, insuring these important relationships are being continually nurtured. Barry’s accessible and receptive management style encourages a company environment that is both productive and fun. Priding himself in being a hands-on manager, on a typical day Barry can be found doing anything from analyzing current sales trends to helping out with a micro market grand opening.

Always interested in the financial side of any equation, Barry received a Bachelor of Science in Economics from the University of Utah. He has a passion for coaching and can usually be found on the pool deck during the weekends helping train the local high school water polo team. It may come as no surprise, but his team’s concession stand is always filled with the best selection of snack items in the district.

Atnip team leaders group picture
Atnip sales team group picture

Sales Team

  • Ken Burton
    Account Executive,
    Northern California
  • Jeff Feinstein
    Account Executive,
    Northern California and Reno, NV
  • Jim Fleischman
    Account Executive,
    Northern California
  • Carlos Gonzalez
    Account Executive,
    Rocky Mountain
  • Stu Kaner
    Account Executive,
  • Steve Vargas
    Account Executive,

Marketing and Sales Support Team

  • Jenny Bustos
    Sales & Marketing Assistant
  • Cheryl Cressey
    Senior Account Manager
  • Amber Magdaleno
    Account Manager
  • Amy Fox-Bartley
    Account Manager
  • Elaine Wimler
    Account Manager
  • Selina Preister
    Office Manager

We have a very simple company-wide rule: Follow up.
This single initiative creates multiple opportunities.

We have a very simple company-wide rule:
Follow up.
This single initiative creates multiple opportunities.