Our sales team is an extension of your team. We treat each brand
we represent as if it were the only brand we represent.

Team Atnip group picture

All for one and one for all

At Team Atnip, we support and motivate each other. Our entire company structure and philosophy is based on the concept of teamwork. Whether it’s sharing success stories during our weekly conference calls, pitching in at another area’s trade show, collaborating tactics to introduce a new item, or brainstorming ways to counter a customer’s objection, we’re always there for each other and always have each other’s backs.

The account managers and inside sales support members are an integral part of Team Atnip. Working closely with the sales force, they provide a much-needed home base from which information is distributed, questions are answered, and orders are placed. We regularly set team sales goals and reward the entire crew for an effort well done, because we believe that success is easier to achieve when it’s a group effort and more fun to celebrate, too.

The strength of the team is each individual member.
The strength of each member is the team.

Phil Jackson

Leadership

Richard Atnip
Founder

Richard “Dick” Atnip was a towering figure in the vending and coffee services industry and a leader defined by persistence, integrity, and heart. He passed away peacefully surrounded by his family on May 30, 2025, at the age of 87.

Dick led Atnip Co., Inc. as President and CEO until his final days. While working alongside his family, the company has grown into the premier vending brokerage in the western region of the United States.

Dick was named to the NAMA Board of Directors in 1997 and became NAMA Chair in 2004, the first non-operator to do so. He had been previously recognized as NAMA Industry Person of the Year in 2002.

Dick was inducted into the NAMA Coffee Services Hall of Fame in 2017 for his outstanding achievements in coffee services and recently named Coffee Legend of the Year in 2022.

Additionally, he had been awarded Supplier of the Year several times by the California Automatic Vending Council (CAVC) for his leadership.

Larry Atnip
President, CEO

Larry’s passion and insight for sales have been the catalyst for the growth of Atnip Co. since he joined the firm in 1982.

Following his father’s example as a true pioneer, Larry set his sights on a vision of corporate expansion in 1984. He led the way into the Northern California market and has not looked back. His drive to develop new territories and innovative product areas has helped create the premier vending brokerage in the western United States.

Larry believes in the importance of getting involved and has been extremely active in the industry. He has served as President of the California Automatic Vendors Council (CAVC), is currently the Chairman of the CAVC Education Committee, as well as a member of the CAVC Legislative and Scholarship Committees. In addition, Larry has just been elected to the Board of Directors of the National Automatic Merchandising Association (NAMA). In addition, he will continue to serve on the NAMA Government Affairs Committee. As a result of his dedication to the industry and his customers, in 2007 Larry was honored with both the Automatic Merchandiser Broker of the Year and CAVC Supplier of the Year awards.

Larry pursued his passion for creative endeavors at the University of Southern California where he earned a Bachelor of Fine Arts degree. On the weekends, depending on the season, you will find him riding mountain bikes, playing water polo, or snow skiing. But no matter the locale his adventures take him to, you can bet he is checking out each and every vending machine along the way.

David Atnip
Vice President, Sales

David joined the family business in 1987 and brought a demanding work ethic that has earned industry-wide respect.

His combined initiative and focus are evidenced in the strong distributor relationships he has developed over the years. As proof of David’s commitment to his customers and suppliers, in 2001, he was named Automatic Merchandiser “Broker of the Year”.

David’s responsibilities include the management of Vistar Southern California, Vistar/Vend Catering and Vistar Phoenix. He has also been instrumental in guiding Atnip Co.'s expansion into the Arizona and the New Mexico territories in 1991. David manages territory personnel in Las Vegas, Arizona, New Mexico and El Paso, Texas. David has covered the San Diego market as the Atnip Co. field representative since 1988. David is the Atnip Co.’s School and Specialty Market Channel Manager.

Dave holds a Bachelor of Arts degree from the University of Wisconsin with an emphasis in both International Trade and Relations and Political Science. In his free time, Dave enjoys traveling to Idaho and Wisconsin to visit his daughters. In addition to racking up the frequent flyer miles, you can be sure that he is spending lots of time surveying the assorted snacks at the airport concessions as well.

Barry Atnip
CFO

Barry offers Atnip Co. the balance needed to maintain positive growth and has overseen the day-to-day activities since he came on board in 1989.

He believes that the right amount of risk as well as risk management is necessary to keep the company healthy and on the right track. The bottom line is that the success of our company is predicated on the success of our customers and our manufacturers. The overarching goal is for everyone to do well and prosper.

Barry opened up the Utah territory, paving the way for the expansion of Atnip Co. into the Mountain State region. He also works closely with operators and distributors in Southern California, insuring these important relationships are being continually nurtured. Barry’s accessible and receptive management style encourages a company environment that is both productive and fun. Priding himself in being a hands-on manager, on a typical day Barry can be found doing anything from analyzing current sales trends to helping out with a micro market grand opening.

Always interested in the financial side of any equation, Barry received a Bachelor of Science in Economics from the University of Utah. He has a passion for coaching and can usually be found on the pool deck during the weekends helping train the local high school water polo team. It may come as no surprise, but his team’s concession stand is always filled with the best selection of snack items in the district.

Atnip team leaders group picture

Sales Team

  • Keith Allen
    Account Executive,
    Northwest - Oregon and Las Vegas, NV
  • Matt Bauer
    Account Executive,
    Northern California
  • Julie Berger
    Account Executive,
    Northern California
  • Jeff Feinstein
    Account Executive,
    Northern California and Reno, NV
  • Carlos Gonzalez
    Account Executive,
    Rocky Mountain
  • Stu Kaner
    Account Executive,
    Arizona
  • Dan Reeves
    Account Executive,
    Southern California
  • Jose Santiago
    Account Executive,
    Southern California
  • Steve Vargas
    Account Executive,
    Northwest

Marketing and Sales Support Team

  • Jenny Bustos
    Sales & Marketing Assistant
  • Cheryl Cressey
    Senior Account Manager
  • Amber Magdaleno
    Account Manager
  • Amy Fox-Bartley
    Account Manager
  • Elaine Wimler
    Account Manager

We have a very simple company-wide rule: Follow up.
This single initiative creates multiple opportunities.

We have a very simple company-wide rule:
Follow up.
This single initiative creates multiple opportunities.